Current Directions in Consumer Psychology

  • Type: Others (sonst.)
  • Chair: KIT-Fakultäten - KIT-Fakultät für Wirtschaftswissenschaften - Institut für Wirtschaftsinformatik und Marketing - Consumer & User Behavior
  • Semester: WS 20/21
  • Lecturer: Yvonne Oberholzer
  • SWS: 2
  • Lv-No.: 25WS202540441
  • Information: Blended (On-Site/Online)
Content

This class covers current research topics at the intersection between Psychology, Consumer Behavior, and Behavioral Economics. Based on weekly reading assignments of current scientific journal publications, students will get a first-hand experience of the ongoing topics and discussions at this exciting and dynamic area of research. The reading list will be announced at the first day of class. Grades will be based on continuous participation throughout the semester including short oral presentation of papers in class, active engagement in discussions and homework assignments. This class will be taught in English.

Language of instructionEnglish