Cognition & Consumer Behavior Lab

Prof. Dr. Benjamin Scheibehenne

  • Karlsruhe Institute of Technology (KIT)
    Institute of Information Systems and Marketing (IISM)
    Kaiserstraße 89-93
    76133 Karlsruhe

Benjamin Scheibehenne is a full professor of Cognition and Consumer Behavior at the KIT. He has a background in Experimental Psychology and Marketing and he is interested in how people interact and make decisions in an economic context. Towards this goal, he conducts behavioral experiments, develops and estimates mathematical models and he engages in statistical data analyses. Professor Scheibehenne's work has appeared in the leading journals in Psychology, Marketing, Management, and Cognitive Sciences, including Psychological Review, Management Science, Psychological Science, Journal of Consumer Research, Journal of Consumer Psychology and Journal of Experimental Psychology-General. Before he started at the KIT he was a full professor of Cognition and Consumer Behavior at the University of Geneva School of Economics and Management in Switzerland (2015-2020), a senior scientist at the University of Basel Center for Economic Psychology (2009-2015), and a Postdoc at the Cognitive Science Department at the University of Indiana in Bloomington (2008-2009). Professor Scheibehenne did his PhD at the Max-Planck-Institute for Human Development in Berlin in 2008 and he graduated from the Department of Psychology at the Humboldt University, Berlin.


Money does not stink: Using unpleasant odors as stimulus material changes risky decision making.
Helversen, B.; Coppin, G.; Scheibehenne, B.
2020. Journal of behavioral decision making, 33 (5), 593–605. doi:10.1002/bdm.2178
How does the peak-end rule smell? Tracing hedonic experience with odours.
Scheibehenne, B.; Coppin, G.
2020. Cognition & emotion, 34 (4), 713–727. doi:10.1080/02699931.2019.1675599
Accuracy of food preference predictions in couples.
Scheibehenne, B.; Matab, J.; Richter, D.
2019. Appetite, 133, 344–352
Empirical comparison of the adjustable spanner and the adaptive toolbox models of choice.
Krefeld-Schwalb, A.; Donkin, C.; Newell, B. R.; Scheibehenne, B.
2019. Journal of experimental psychology / Learning, memory, and cognition, 45 (7), 1151–1165. doi:10.1037/xlm0000641
Pill or bill? Influence of monetary incentives on the perceived riskiness and the ethical approval of clinical trials.
Hoffart, J.; Scheibehenne, B.
2019. Judgment and decision making, 14 (2), 130–134
Taxing cognitive capacities reduces choice consistency rather than preference: A model-based test.
Olschewski, S.; Rieskamp, J.; Scheibehenne, B.
2018. Journal of experimental psychology / General, 147 (4), 462–484. doi:10.1037/xge0000403
Unpacking buyer-seller differences in valuation from experience: A cognitive modeling approach.
Pachur, T.; Scheibehenne, B.
2017. Psychonomic bulletin & review, 24 (6), 1742–1773. doi:10.3758/s13423-017-1237-4
Fixed or Random? A Resolution Through Model Averaging: Reply to Carlsson, Schimmack, Williams, and Bürkner (2017).
Scheibehenne, B.; Gronau, Q. F.; Jamil, T.; Wagenmakers, E.-J.
2017. Psychological science, 28 (11), 1698–1701. doi:10.1177/0956797617724426
Bayesian Inference for Correlations in the Presence of Measurement Error and Estimation Uncertainty.
Matzke, D.; Ly, A.; Selker, R.; Weeda, W. D.; Scheibehenne, B.; Lee, M. D.; Wagenmakers, E.-J.
2017. Collabra, 3 (1), 25. doi:10.1525/collabra.78
Bayesian Evidence Synthesis Can Reconcile Seemingly Inconsistent Results – The Case of Hotel Towel Reuse.
Scheibehenne, B.; Jamil, T.; Wagenmakers, E.-J.
2016. Psychological science, 27 (7), 1043–1046. doi:10.1177/0956797616644081
Betting on Illusory Patterns: Probability Matching in Habitual Gamblers.
Gaissmaier, W.; Wilke, A.; Scheibehenne, B.; McCanney, P.; Barrett, H. C.
2016. Journal of gambling studies, 32 (1), 143–156. doi:10.1007/s10899-015-9539-9
The psychophysics of price perception: Evidence from the lab and from the field.
Scheibehenne, B.
2016. Advances in consumer research, 44, 612
A generalized distance function for preferential choices.
Berkowitsch, N. A. J.; Scheibehenne, B.; Rieskamp, J.; Matthäus, M.
2015. The British journal of mathematical and statistical psychology, 68 (2), 310–325. doi:10.1111/bmsp.12048
An information theory account of preference prediction accuracy.
Pollmann, M. M. H.; Scheibehenne, B.
2015. Journal of consumer psychology, 25 (2), 286–295. doi:10.1016/j.jcps.2014.10.002
Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared.
Scheibehenne, B.; Helversen, B. von; Rieskamp, J.
2015. Journal of economic psychology, 46, 39–50. doi:10.1016/j.joep.2014.11.006
The influence of visual salience on video consumption behavior – A survival analysis approach.
Huber, R.; Scheibehenne, B.; Chapiro, A.; Frey, S.; Sumner, R. W.
2015. WebSci ’15: ACM Web Science Conference, Oxford, United Kingdom, June 28 - July 1, 2015. Ed.: D. De Roure, 1–2, Association for Computing Machinery (ACM). doi:10.1145/2786451.2786507
How outcome dependencies affect decisions under risk.
Andraszewicz, S.; Rieskamp, J.; Scheibehenne, B.
2015. Decision, 2 (2), 127–144. doi:10.1037/dec0000028
Illusionary pattern detection in habitual gamblers.
Wilke, A.; Scheibehenne, B.; Gaissmaier, W.; McCanney, P.; Barrett, H. C.
2014. Evolution and human behavior, 35 (4), 291–297. doi:10.1016/j.evolhumbehav.2014.02.010
Genetic influences on dietary variety - Results from a twin study.
Scheibehenne, B.; Todd, P. M.; van den Berg, S. M.; Hatemi, P. K.; Eaves, L. J.; Vogler, C.
2014. Appetite, 77C, 131–138. doi:10.1016/j.appet.2014.03.001
A hierarchical Bayesian model of the influence of run length on sequential predictions.
Scheibehenne, B.; Studer, B.
2014. Psychonomic bulletin & review, 21 (1), 211–217. doi:10.3758/s13423-013-0469-1
Rigorously testing multialternative decision field theory against random utility models.
Berkowitsch, N. A. J.; Scheibehenne, B.; Rieskamp, J.
2014. Journal of experimental psychology / General, 143 (3), 1331–1348. doi:10.1037/a0035159
Change and status quo in decisions with defaults: The effect of incidental emotions depends on the type of default.
Shevchenko, Y.; Helversen, B. von; Scheibehenne, B.
2014. Judgment and decision making, 9 (3), 287–296
Selecting decision strategies: The differential role of affect.
Scheibehenne, B.; Helversen, B. von.
2014. Cognition & emotion, 29 (1), 158–167. doi:10.1080/02699931.2014.896318
An Introduction to Bayesian Hypothesis Testing for Management Research.
Andraszewicz, S.; Scheibehenne, B.; Rieskamp, J.; Grasman, R.; Verhagen, J.; Wagenmakers, E.-J.
2014. Journal of management, 41 (2), 521–543. doi:10.1177/0149206314560412
Hierarchical Bayesian Modeling: Does it Improve Parameter Stability?.
Scheibehenne, B.; Pachur, T.
2013. Proceedings of the 35th Annual Meeting of the Cognitive Science Society of the 35th Annual Meeting of the Cognitive Science Society. Ed.: M. Knauff, 1277–1282, Cognitive Science Society
Testing adaptive toolbox models: A Bayesian hierarchical approach.
Scheibehenne, B.; Rieskamp, J.; Wagenmakers, E.-J.
2013. Psychological review, 120 (1), 39–64. doi:10.1037/a0030777
Constructing preference from experience: The endowment effect reflected in external information search.
Pachur, T.; Scheibehenne, B.
2012. Journal of experimental psychology / Learning, memory, and cognition, 38 (4), 1108–1116. doi:10.1037/a0027637
Older but not wiser—Predicting a partner’s preferences gets worse with age.
Scheibehenne, B.; Mata, J.; Todd, P. M.
2011. Journal of consumer psychology, 21 (2), 184–191. doi:10.1016/j.jcps.2010.08.001
Expectations of clumpy resources influence predictions of sequential events.
Scheibehenne, B.; Wilke, A.; Todd, P. M.
2011. Evolution and human behavior, 32 (5), 326–333
Dining in the dark. The importance of visual cues for food consumption and satiety.
Scheibehenne, B.; Todd, P. M.; Wansink, B.
2010. Appetite, 55 (3), 710–713. doi:10.1016/j.appet.2010.08.002
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload.
Scheibehenne, B.; Greifeneder, R.; Todd, P. M.
2010. Journal of consumer research, 37 (3), 409–425. doi:10.1086/651235
Less may be more when choosing is difficult: Choice complexity and too much choice.
Greifeneder, R.; Scheibehenne, B.; Kleber, N.
2010. Acta psychologica, 133 (1), 45–50. doi:10.1016/j.actpsy.2009.08.005
(When) Does Choice Overload Occur? - a Meta-Analysis.
Scheibehenne, B.; Greifeneder, R.; Todd, P. M.
2010. Advances in consumer research, 37, 499
A Bayesian Antidote Against Strategy Sprawl.
Scheibehenne, B.; Rieskamp, J.
2010. Proceedings of the Annual Meeting of the Cognitive Science Society, 32, 1910–1915
Cognitive Models of Choice: Comparing Decision Field Theory to the Proportional Difference Model.
Scheibehenne, B.; Rieskamp, J.; González-Vallejo, C.
2009. Cognitive science, 33 (5), 911–939. doi:10.1111/j.1551-6709.2009.01034.x
What moderates the too-much-choice effect?.
Scheibehenne, B.; Greifeneder, R.; Todd, P. M.
2009. Psychology & marketing, 26 (3), 229–253. doi:10.1002/mar.20271
Introduction to the special issue on assortment structure and choice.
Scheibehenne, B.; Todd, P. M.
2009. Psychology & marketing, 26 (3), 195–196. doi:10.1002/mar.20267
Useful Heuristics.
Scheibehenne, B.; Helversen, B. von.
2009. Making Essential Choices with Scant Information Front-End Decision Making in Major Projects. Ed.: T. Williams, 195–212, Palgrave Macmillan. doi:10.1057/9780230236837
Eaters In The Dark: The Primacy of Cognitive Factors For Food Consumption And Satiety.
Scheibehenne, B.; Todd, P. M.; Wansink, B.
2009. Proceedings of the Annual Meeting of the Cognitive Science Society, 31, 2095–2099
Predicting children’s meal preferences: How much do parents know?.
Mata, J.; Scheibehenne, B.; Todd, P. M.
2008. Appetite, 50 (2-3), 367–375. doi:10.1016/j.appet.2007.09.001
Fast and frugal food choices: Uncovering individual decision heuristics.
Scheibehenne, B.; Miesler, L.; Todd, P. M.
2007. Appetite, 49 (3), 578–589. doi:10.1016/j.appet.2007.03.224
Predicting Wimbledon 2005 tennis results by mere player name recognition.
Scheibehenne, B.; Bröder, A.
2007. International journal of forecasting, 23 (3), 415–426. doi:10.1016/j.ijforecast.2007.05.006